NHS & Healthcare

Having worked with the NHS through various agencies and also directly for many years, the NHS brand has become second nature to work with. Some NHS trusts use the generic NHS brand guidelines, and other, larger trusts, have developed their own umbrella brand that works within the NHS branding itself. NHS projects often involve big teams and many voices, so adaptability and initial communication is key to getting projects completed on time and to budget. The private healthcare industry is very similar, with strict protocols and large teams. (These projects usually involve an NDA.)