Mapp Digital
Direct-to-Consumer Vs Retail – Ebook, UI & Digital Media Campaign

Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy.

The focus of this web page and ebook (and associated marketing campaign) was to help identify and communicate the differences and opportunities for D2C marketing, and the tools and products that Mapp has to help. This involved an interactive web page as well as PDF download.

The social media campaign ran across the US, UK, Italy and Germany, using various digital adverts, encouraging customers to visit the page, and download for a more in-depth evaluation. There were also many web assets and imagery as part of the wider communication.