Mapp Digital
White Paper & marketing campaign

Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy.

The focus of this white paper and its associated marketing campaign was to help marketeers understand why analytics and customer insights matter, build a business case for adopting actionable analytics and customer insights for their organisation, optimize what will make the most impact and ultimately move from gut feel to Artificial Intelligence. It needed to make things simple, and break down a huge amount of information to make it user friendly. It’s infographic and stat heavy – and uses the brand style to communicate in a casual way. People are scared of too much information – but the ultimate goal was to make people understand just why and how stats work – and to see that quantifiable results will help boost their digital marketing campaigns.